
Emma Olofsson & The Wingfoot Alliance
We caught up with Emma Olofsson, one of the newest members of the Goodyear Wingfoot Alliance, for a chat about her life and career so far within the MTB...
We can’t believe it has been nearly 3 years since we announced the birth of the Wingfoot Alliance, the Goodyear Bicycle Tires ambassador program. What a ride it has been! We were excited to welcome on board the first athletes to the program, mountain bike riders Olly Wilkins, Joel Anderson and Connor Macfarlane, three names who need no introduction in the MTB world. Throughout that period, we were also proud to support some of best road cycling teams in the world and put Goodyear Bicycle Tires to the test at highest level of the sport.
As we step forward into 2023 we want to stay true to roots of the program. The Wingfoot Alliance™ was conceived around the idea of becoming a shared space where professional athletes and enthusiasts alike can benefit from being part of a global family- providing inspiration, sharing tips and insights. We want to create a community of like-minded individuals around the world.
We caught up with Emma Olofsson, one of the newest members of the Goodyear Wingfoot Alliance, for a chat about her life and career so far within the MTB...
Goodyear Bicycle Tires Ezine #4, With Emma Olofsson And Conor Macfarlane Freeride MTB legend and Goodyear Wingfoot Alliance Athlete Conor Macfarlane requires little introduction to anyone in the MTB...
GOODYEAR ROADEVOLUTION 2023 The new range of Goodyear bicycle road tires builds upon the award-winning qualitative characteristics of the first generation tires with improved rolling resistance, grip and durability...
Human Powered Health – The Tour De France Women’s Edition Returns After 33 Years! Women’s bicycle racing and the Tour De France had not gone hand in hand for...
oDub – An Introduction For A Man Who Requires No Introduction! Goodyear Wingfoot Alliance Athlete Olly Wilkins, or oDub, requires little introduction to anyone in the MTB world. A...
Wingfoot Alliance Athlete, Conor Macfarlane + Crankworx 2021 This year, for the first time ever, New Zealand becomes the final stop of the Crankworx World Tour. From November 1...
RACE FOR CHANGE EP5 — PARIS-ROUBAIX 2021 The Paris-Roubaix is one of the oldest bike races in the world, and after it was cancelled in 2020, the only time...
The range of Goodyear road bicycle tires have been carfully designed to cover all conditions and situations. Choose a model from the range carefully considering your intended usage.